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If you’re just getting started with Google AdWords™ or could use a refresher on the fundamentals, then this is the seminar for you. Our new hands-on Google AdWords™training focuses on how AdWords™ works, how to create and structure your account, and how to create a campaign from start to finish. Quizzes and real-world examples using live accounts help make the learning tangible and stick. This course is ideal for anyone who needs to clean up campaigns or start them from scratch.
![](http://training.cardinalpath.com/img/bing_ads_logo.png)
WHAT’S COVERED?
This Google AdWords™ course will cover:
- Understanding what online advertising is and where AdWords™ fits in
- How Quality Score works and why it’s so important in the AdWords auction
- How to structure your account, campaigns and ad groups to position yourself for success
- How to research, identify and refine the keywords and match types you’ll be bidding on
- Tips for writing great text ads that will stand out from the competition
- Creating your first campaign and targeting users by geography, language, device, and even day of week and time of day
- Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types
- How to manage your account with the AdWords Editor
- Understanding the reporting features of AdWords™ and leveraging key user interface components
- Tracking conversions and measuring ROI from your campaigns
- Bing: account basics, keyword selection, ad set-up and how to bid
PRE-REQUISITES
This course assumes no prior knowledge of AdWords™. While having an account is not a prerequisite, past attendees have found it helpful to have an AdWords™ account and some experience in the interface prior to attending.
AGENDA
- Introduction to Online Advertising
- Fundamentals of AdWords™
- Structuring Your AdWords™ Account for Success
- Developing Keyword Lists
- Writing Great Ads
- Creating Your AdWords Account
- Creating Your First Campaign
- Working with the User Interface
- Tracking Performance
- Getting more bang for your Bing: the basics of Bing advertising