Category Archives: Blogs
The 20 Biggest Display Advertisers of Q1 2015
Q1 of 2015 is officially over! This post outlines the 20 highest spending advertisers on Display. There’s an interesting mix of business models inside the top 20. Some of these are going to come as no surprise — massive wireless companies, car manufacturers, TV/internet providers — but there are a few advertisers on here your probably have […]
Continue readingPPC for Small Business: Dealing with the Budget Cap Crisis
Small businesses the world over want to play ball with the “big boys” generating new business with PPC. They can and should do just that. However, what sets most SMBs apart from the bigger advertisers is their marketing budget. SMBs pinch pennies to make ends meet and limited marketing budgets equal limited spend potential in […]
Continue readingB2B SaaS Paid Advertising Strategies
We’ll be the first to admit it. Display Advertising can be tricky for B2B SaaS (Software As A Service) companies. Many factors which include a longer time to see a positive ROI (longer sales cycle), difficulty targeting business owners (not consumers) and the constant harping of “display doesn’t work” all contribute to B2B companies shying away from display. However, with […]
Continue readingThe Business of Display: Lead Generation For Contractors
“You mean those damn pop-ups that break my concentration while I’m playing internet poker?” That was my uncle’s response when I told him about a new niche of sites that help service businesses — contractors specifically — find more customers through display advertising. My uncle runs a successful heating and air conditioning business (“hvac” is […]
Continue reading6 Steps to Building a Brilliant Paid Search Account Structure
So your boss assigns you the task of building out your company’s AdWords account. Your heart sinks to the bottom of your chest, as flashbacks from high school of sitting in math class attempting to solve problems that appear unsolvable (because you failed to study) re-surface from the back of your mind. Hey! Chill out! […]
Continue readingThe Stupid Simple Lead Gen Retargeting Sequence
If you’re looking for a basic way to start retargeting more effectively (not just sending ads to anyone who hits your website), there’s a basic 2-4 week sequence (depending on the length of your buy cycle — see this blog post to figure out more.) Although you can get really complicated with remarketing, this is […]
Continue readingHow To Make Higher Profits With Lower ROI
Common question with no good answer: “What’s the typical ROI of a ‘good’ display campaign?” ROI varies depending on so many things. Your offer, your sales funnel, your industry, your traffic sources, etc. However, what it depends on MOST… is scaleability — The ability for you to increase spending and still remain profitable. Believe it […]
Continue reading7 Landing Page Styles That Work With Paid Advertising
The success of your paid advertising campaigns has less to do with the ad itself and more to with what happens after the click. You can have the most persuasive ad copy, that perfect “eyeball grabbing” image and buy the highest quality traffic… yet if your landing page is poorly designed for paid traffic, then you’re going to […]
Continue reading3 Little-Known Ways to Increase Your Ads’ Clickthrough Rates
There are a couple of basic elements you always need to get right when it comes to designing an ad creative that converts… A compelling headline… Persuasive body copy… An eye-catching image… A great call-to-action… etc. However, after analyzing the top ads from a few major brands and direct response companies, we pinpointed a few unique design “tricks” that go beyond the […]
Continue readingWrite Higher Converting Display Ads With These 8 Formulas
Your ad copy is extremely important not only in getting your prospects to click your ad, but to prime their brains to receive the sales message on your landing page making them more likely to convert. The good news is you don’t have to be an expert copywriter to write great copy. There is so […]
Continue reading