The 6 Great Free Tools For Writing Powerful Copy & Headlines. Copywriting-Toolkit write emotional headlines power words copy 1) THE HEADLINE ANALYZER 2) THE EMV HEADLINE ANALYZER 3) THE MAGIC R.O.T. FORMULA 4) THE ULTIMATE POWER WORDS LIST 5)THE A.I.D.A. FORMULA 6)THE SO WHAT EXERCISE FROM SOCIAL MEDIAADGENIUS Posted in Blogs.